Blog

Company News

Intent HQ ranks in Europe’s fastest growing companies shortlist, the FT1000

by intenthq

Marking a turning point in the company’s development, Intent HQ, the privacy-first Customer AI Platform optimized for Telcos and their user data, has been included in the Financial Times’ sixth annual list of Europe’s fastest-growing companies, the FT1000. Compiled during a time of uniquely difficult business challenges, this latest Financial Times and Statista success ranking… Continue reading Intent HQ ranks in Europe’s fastest growing companies shortlist, the FT1000

Transforming Telcos

Making sustainability matter – why marketing needs to play its part

by intenthq

Customers today care more than ever about the values of the companies they do business with. They want to know the brands they choose are socially and environmentally conscious and will quickly vote with their feet if they think enterprises aren’t doing enough, or aren’t taking the issue seriously. One of the biggest issues of… Continue reading Making sustainability matter – why marketing needs to play its part

Company News

Intent HQ Named Women in Tech ‘Best Tech Employer’ Finalist 2022

by Charlotte Parkes

Notable wins include 43% greater employee engagement Diversity and inclusion are values we really believe in at Intent HQ, so we were thrilled to be recognised for our efforts with a ‘Best Tech Employer’ award shortlisting from Women in Tech.  Intent are finalists in the ‘scale up’ category, which recognises employers with 51 – 149… Continue reading Intent HQ Named Women in Tech ‘Best Tech Employer’ Finalist 2022

Personalization

When personalization goes wrong – and how to avoid it

by intenthq

Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers. This is always a delicate balancing act for businesses, no matter what sector they operate in. But for telcos, who are able to draw on… Continue reading When personalization goes wrong – and how to avoid it

Personalization

The future of customer value management is analytics-driven

by intenthq

We were excited to read McKinsey’s views on personalization The February 2022 view of McKinsey’s Technology, Media & Telecommunications practice, “Unlocking the value of personalization at scale for operators” offers excellent advice for telecoms operators.  It describes what this McKinsey practice calls “the key driver of future growth.”  Here at Intent HQ, we agree with… Continue reading The future of customer value management is analytics-driven

Data

Measuring the impact of true personalization initiatives

by intenthq

Personalization is a must-have for any telco in today’s hyper-competitive environment. Being able to stand out from the noise and deliver relevant, timely messages to the right customers is essential in securing a return on investment and keeping satisfaction high. However, to benefit in the long run, it’s vital to know exactly which elements of… Continue reading Measuring the impact of true personalization initiatives

Privacy

Helpful or creepy? Making sure you don’t cross the line when using personalization

by intenthq

Customers want true personalization when they interact with brands. That’s a fact backed up by a lot of research and real-world experience. But there’s a fine line between giving people what they need and overreaching to the point where your efforts become invasive or creepy.  The more data you have to work with, the more… Continue reading Helpful or creepy? Making sure you don’t cross the line when using personalization

Press Release

Donation from Intent HQ helps Rev’s Chosen Charity

by Charlotte Parkes

Christmas is deemed as the ultimate time to give back, however, it is not the only occasion REV and its content providers felt fit to gift a local charity who has selflessly served with humility to the less fortunate. During the holiday season, REV hosted a Supermarket Dash, which allowed for various media houses representatives… Continue reading Donation from Intent HQ helps Rev’s Chosen Charity

Personalization

Busting the top 3 myths of Personalization

by intenthq

Personalization needs to be a part of any communication service provider’s (CSP’s) marketing strategy today. Genericized, mass-market campaigns have become ineffective as customers, who have become used to being swamped with thousands of materials on a daily basis, have learned to tune out anything that doesn’t speak directly to them. But despite the benefits of… Continue reading Busting the top 3 myths of Personalization

Privacy

Digital twins – why you need them in your strategy

by intenthq

We all know that quality customer data offers a huge amount of potential for communication service providers (CSPs) to tailor their messaging and deliver more personalized services. But having this data and using it effectively are two very different things. Using the right data science solutions is only the start of the challenge. Even though… Continue reading Digital twins – why you need them in your strategy

Customer Lifetime Value

Why upselling deserves closer attention – and how to do it right

by intenthq

So you’ve got a good marketing proposition backed up by a strong sales team to bring new customers into the business. Great, but for communication service providers (CSPs), this is only the start. It’s what you do with them once they’re on board that can spell success or failure for a relationship over the customer’s… Continue reading Why upselling deserves closer attention – and how to do it right

Transforming Telcos

Harnessing the power of customer analytics – should you build or buy your platform?

by intenthq

Your customer data is the most valuable asset you have. Use it well and you stand to greatly improve revenue, customer loyalty and margins. Yet there is a data source so rich in customer behavior, it matches the value of data held and used by over-the-top service providers like Facebook, Google and Amazon, yet most… Continue reading Harnessing the power of customer analytics – should you build or buy your platform?