Knowledge Hub

Blog

Our latest insights

Image credit: iStock/Cameron Prins
Transforming Telcos

Humanising true personalization – What do telcos need to understand

by intenthq

The marketplace for telcos is tougher than ever. So if you’re to thrive in an environment where customer demands are high and new, innovative offerings are always looking to persuade consumers to switch providers, you need to stand out from the crowd. To do this, an effective personalization strategy is a must-have. This plays a… Continue reading Humanising true personalization – What do telcos need to understand

Monetization

Removing the blockers to ensure data monetization works effectively

by intenthq

Telcos generate a lot of data. Therefore, it shouldn’t be news to any firm that the first-party data they collect on their customers offers huge potential to generate additional revenue for both themselves and their partners. A strong data monetization strategy can provide a valuable source of income, enabling you to offer your chosen partners… Continue reading Removing the blockers to ensure data monetization works effectively

Privacy

Making monetization work in a new era for data consent

by intenthq

A strong data monetization strategy is a vital revenue channel for any telco. With the right tools, you can take the trillions of first-party data points you collect on your customers and deliver critical insight that partners can use to provide more personalized messaging that offers a better return on investment. However, a key challenge… Continue reading Making monetization work in a new era for data consent

Personalization

Insights to activation – turning raw data into truly personalized value

by intenthq

Data is any business’ most valuable resource.  But while this is more true than ever in today’s environment, it’s not the whole story. After all, it doesn’t matter how many billions or even trillions of data points a firm possesses – if they can’t utilize it effectively, it’s doing nothing more than taking up server… Continue reading Insights to activation – turning raw data into truly personalized value

Customer Lifetime Value

Why asking the right questions matters in churn analysis

by intenthq

Keeping churn under control is always a top priority for telco firms.  In the current environment, where it’s easy for customers to switch providers at a moment’s notice, firms need to offer more than the most competitive prices in order to keep customers at the end of their contracts. Indeed, the costs of churn continue… Continue reading Why asking the right questions matters in churn analysis

Customer Lifetime Value

Getting upsell campaigns right – why personalization matters

by intenthq

There’s more than one way to grow your business.  But while efforts to tempt new customers away from competitors with enticing offers may take up the bulk of a telco’s marketing budget, focusing on the customers you already have can also prove highly beneficial. You’re already at an advantage with these people as you have… Continue reading Getting upsell campaigns right – why personalization matters

Privacy

Did someone say ‘breach’?!

by intenthq

Utter the words ‘data breach’, and the news spreads just as fast as any 5G network. Over the past 10 years, there have been 300 data breaches involving the theft of 100,000 or more records according to Forbes. And per the World Economic Forum, as of 2019, cyber-attacks are considered among the top five risks to global stability. Sadly, this news isn’t new. But considering that most of the individuals affected by the T-Mobile breach weren’t even existing customers, the headline doesn’t evoke much confidence.

Marketing

Webinar Review: Making sense of Post-COVID Normal

by intenthq

What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.

Data

How dead is 3rd-Party Data?

by intenthq

It was expected to die.  Instead, it continues to grow.  Despite the rise of GDPR and other privacy regulations, marketing demand for third-party data has continued to drive billions of dollars of double-digit growth.  Now, predictions of its impending demise have surfaced again. According to OnAudience, a provider of third-party data, Europe accounts for $6.3B… Continue reading How dead is 3rd-Party Data?

Personalization

Personalization: Expectations vs. Reality

by intenthq

Personalization is not easy. Customers expect companies to recognize and engage with them in real-time. That’s the level of Personalization that we expect as consumers in today’s world. Unfortunately, few marketers are able to act this quickly.

Privacy

Why consumer data privacy matters at Intent HQ

by intenthq

Life is a digital experience for most customers. Big as it already is, the importance of customer data continues to grow. We are told that “data is the new oil.” Some of the largest enterprises on Earth are founded on data such as Google, Amazon, Alibaba, Facebook, Netflix, Salesforce, Microsoft, and Oracle. Many of these big tech firms didn’t exist 25 years ago, making their success astonishing.

Want to see what Intent HQ can do for your business?

Contact Us