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    DATA MONETIZATION AT O2 TELEFONICA

    Learn how O2 Telefonica is successfully commercializing customer action data to better power big brand digital ad targeting.

    Download our latest case study today.

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  • Personalization

    Research Report: Telcos, Personalization and the Missing Millions

    Telcos are missing out on millions of unclaimed revenues and failing to meet the expectations of customers.

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    Why personalization fails

    Watch our short video detailing the 5 reasons why personalization fails.

    Interested to know more, download our free guide to find out why True Personalization could help take your business to the next level.

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  • Privacy

    Intent HQ ISO27018 certified

    Intent HQ are proud to announce that we are now ISO27018 certified and undergo regular compliance audits to provide ongoing assurances that our information security and system controls remain effective as our business evolves.

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    Giving Privacy a Human Touch

    Privacy and personalization are two sides of the same coin: engaging with every customer on their own terms.

    Our e-Book explores the seemingly-impossible new possibility—delivering better customer experiences by raising privacy standards within an accelerating regulatory environment.

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    Security

    We take the privacy of your customers’ data very seriously. Security is at the core of everything we do and our whitepaper details all our current practices. We’re SOC 2 (Type II) compliant, ISO27001 and ISO27018 certified and fully GDPR & CCPA legislation compliant for your peace of mind.

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  • Company News

    Research Report: Telcos, Personalization and the Missing Millions

    Telcos are missing out on millions of unclaimed revenues and failing to meet the expectations of customers.

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    Intent HQ Named Women in Tech ‘Best Employer’ Winner

    Diversity and inclusion are values we really believe in at Intent HQ, so we were thrilled to be recognized for our efforts with a ‘Best Tech Employer’ award from Women in Tech.  Intent are winners in the ‘scale up’ category, which recognizes employers with 51 – 149 employees who have demonstrated an outstanding effort over the past 18 months to attract and retain women in their IT and technology teams.

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    Intent HQ Ranked in the FT1000

    Marking a turning point in the company’s development, Intent HQ, the privacy-first Customer AI Platform optimized for Telcos and their user data, has been included in the Financial Times’ sixth annual list of Europe’s fastest-growing companies, the FT1000.

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Intent HQ > Blog > Privacy|The need for relevant personalization—How personalization can cross the line into creepy—Getting personalization right at scale

Privacy

image credit: iStockphoto/gorodenkoff
Privacy

Helpful or creepy? Making sure you don’t cross the line when using personalization

by intenthq

Customers want true personalization when they interact with brands. That’s a fact backed up by a lot of research and real-world experience. But there’s a fine line between giving people what they need and overreaching to the point where your efforts become invasive or creepy.  The more data you have to work with, the more… Continue reading Helpful or creepy? Making sure you don’t cross the line when using personalization

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iStockphoto/metamorworks
Privacy

Digital twins – why you need them in your strategy

by intenthq

We all know that quality customer data offers a huge amount of potential for communication service providers (CSPs) to tailor their messaging and deliver more personalized services. But having this data and using it effectively are two very different things. Using the right data science solutions is only the start of the challenge. Even though… Continue reading Digital twins – why you need them in your strategy

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Data,Privacy

3 Kinds of Customer Data: Facts, Generalizations and Inferences

by intenthq

Best practice is to use all three, of course. Facts, generalizations, and inferences are defined as personal data whenever they are attributed or attributable to a customer.  They are regulated under laws such as GDPR in Europe and CPRA in California, so are rightly part of a conversation about customer data protection and privacy. Using… Continue reading 3 Kinds of Customer Data: Facts, Generalizations and Inferences

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Image credit: iStock/oatawa
Privacy

Making monetization work in a new era for data consent

by intenthq

A strong data monetization strategy is a vital revenue channel for any telco. With the right tools, you can take the trillions of first-party data points you collect on your customers and deliver critical insight that partners can use to provide more personalized messaging that offers a better return on investment. However, a key challenge… Continue reading Making monetization work in a new era for data consent

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Privacy

Did someone say ‘breach’?!

by intenthq

Utter the words ‘data breach’, and the news spreads just as fast as any 5G network. Over the past 10 years, there have been 300 data breaches involving the theft of 100,000 or more records according to Forbes. And per the World Economic Forum, as of 2019, cyber-attacks are considered among the top five risks to global stability. Sadly, this news isn’t new. But considering that most of the individuals affected by the T-Mobile breach weren’t even existing customers, the headline doesn’t evoke much confidence.

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Privacy

Why consumer data privacy matters at Intent HQ

by intenthq

Life is a digital experience for most customers. Big as it already is, the importance of customer data continues to grow. We are told that “data is the new oil.” Some of the largest enterprises on Earth are founded on data such as Google, Amazon, Alibaba, Facebook, Netflix, Salesforce, Microsoft, and Oracle. Many of these big tech firms didn’t exist 25 years ago, making their success astonishing.

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Privacy

Telecoms: GDPR privacy actions are trending up

by intenthq

By no means all of the regulatory action under GDPR has been accomplished through fines on organizations. It is expected that the EU legal consensus regarding privacy will strongly influence their behavior. Since GDPR’s introduction, most regulators have taken a consultative stance, giving advice and looking for incremental improvements in behavior.

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Privacy

Can CCPA be good for business? Seize the Opportunity in CCPA compliance (Part 2)

by intenthq

In this second instalment, we will discuss how to achieve a position of digital privacy leadership. Here’s how to exceed customer expectations about privacy and build stronger relationships with consumers based on trust and empowerment.

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Privacy

Seize the opportunity in CCPA compliance

by intenthq

CCPA is California’s answer to the new European regulation known as GDPR. It aims to protect consumer digital privacy, in a balance with promoting competition and commerce. With a 1/1/2020 start date, CCPA compliance is becoming urgent.

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