
Helpful or creepy? Making sure you don’t cross the line when using personalization
Customers want true personalization when they interact with brands. That’s a fact backed up by a lot of research and real-world experience. But there’s a fine line between giving people what they need and overreaching to the point where your efforts become invasive or creepy. The more data you have to work with, the more… Continue reading Helpful or creepy? Making sure you don’t cross the line when using personalization