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    DATA MONETIZATION AT O2 TELEFONICA

    Learn how O2 Telefonica is successfully commercializing customer action data to better power big brand digital ad targeting.

    Download our latest case study today.

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  • Personalization

    Research Report: Telcos, Personalization and the Missing Millions

    Telcos are missing out on millions of unclaimed revenues and failing to meet the expectations of customers.

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    Why personalization fails

    Watch our short video detailing the 5 reasons why personalization fails.

    Interested to know more, download our free guide to find out why True Personalization could help take your business to the next level.

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  • Privacy

    Intent HQ ISO27018 certified

    Intent HQ are proud to announce that we are now ISO27018 certified and undergo regular compliance audits to provide ongoing assurances that our information security and system controls remain effective as our business evolves.

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    Giving Privacy a Human Touch

    Privacy and personalization are two sides of the same coin: engaging with every customer on their own terms.

    Our e-Book explores the seemingly-impossible new possibility—delivering better customer experiences by raising privacy standards within an accelerating regulatory environment.

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    Security

    We take the privacy of your customers’ data very seriously. Security is at the core of everything we do and our whitepaper details all our current practices. We’re SOC 2 (Type II) compliant, ISO27001 and ISO27018 certified and fully GDPR & CCPA legislation compliant for your peace of mind.

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  • Company News

    Research Report: Telcos, Personalization and the Missing Millions

    Telcos are missing out on millions of unclaimed revenues and failing to meet the expectations of customers.

    Go Deeper

    Intent HQ Named Women in Tech ‘Best Employer’ Winner

    Diversity and inclusion are values we really believe in at Intent HQ, so we were thrilled to be recognized for our efforts with a ‘Best Tech Employer’ award from Women in Tech.  Intent are winners in the ‘scale up’ category, which recognizes employers with 51 – 149 employees who have demonstrated an outstanding effort over the past 18 months to attract and retain women in their IT and technology teams.

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    Intent HQ Ranked in the FT1000

    Marking a turning point in the company’s development, Intent HQ, the privacy-first Customer AI Platform optimized for Telcos and their user data, has been included in the Financial Times’ sixth annual list of Europe’s fastest-growing companies, the FT1000.

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Intent HQ > Blog > Data

Data

Data

How AI is vital in boosting customer segmentation

by intenthq

Getting customer segmentation right is easier said than done. In many cases, businesses’ efforts are hampered by complex data analysis processes that may require a large investment by the data science team or the use of third-party consultants to develop the right models. Because these efforts take so long and are so expensive to complete,… Continue reading How AI is vital in boosting customer segmentation

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Data,Data for Good,Transforming Telcos

Make weblogs safe and valuable for marketing

by Charlotte Parkes

Telecommunication companies sometimes veer away from an incredibly rich, yet underutilized dataset – data already in their possession – weblog data. Concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation. This has been stopping Communication Service Providers (CSPs) from leveraging their weblogs to offer more relevant marketing and from monetizing… Continue reading Make weblogs safe and valuable for marketing

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Data

Analyzing insights – what is your data really telling you?

by intenthq

Data is essential for any business today. But having access to data and using it effectively are two very different things. For instance, are you sure the picture it’s painting for you is really accurate?  If you’re working off incorrect assumptions or incomplete data that doesn’t tell the whole story, you could end up talking… Continue reading Analyzing insights – what is your data really telling you?

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image credit: iStockphoto/GaudiLab
Data

Measuring the impact of true personalization initiatives

by intenthq

Personalization is a must-have for any telco in today’s hyper-competitive environment. Being able to stand out from the noise and deliver relevant, timely messages to the right customers is essential in securing a return on investment and keeping satisfaction high. However, to benefit in the long run, it’s vital to know exactly which elements of… Continue reading Measuring the impact of true personalization initiatives

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Data

How data-led campaigns offer more for your money

by intenthq

Improving return on investment should be a top priority for communication service providers (CSPs) in their marketing campaigns. Yet in many cases, even though these companies have a wealth of information available about their customers, they aren’t using this effectively to deliver better, more personalized messaging. As a result, many campaigns are too generic or… Continue reading How data-led campaigns offer more for your money

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Data,Privacy

3 Kinds of Customer Data: Facts, Generalizations and Inferences

by intenthq

Best practice is to use all three, of course. Facts, generalizations, and inferences are defined as personal data whenever they are attributed or attributable to a customer.  They are regulated under laws such as GDPR in Europe and CPRA in California, so are rightly part of a conversation about customer data protection and privacy. Using… Continue reading 3 Kinds of Customer Data: Facts, Generalizations and Inferences

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Data

How dead is 3rd-Party Data?

by intenthq

It was expected to die.  Instead, it continues to grow.  Despite the rise of GDPR and other privacy regulations, marketing demand for third-party data has continued to drive billions of dollars of double-digit growth.  Now, predictions of its impending demise have surfaced again. According to OnAudience, a provider of third-party data, Europe accounts for $6.3B… Continue reading How dead is 3rd-Party Data?

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Data

Goodbye Data Swamp, Hello Data Lake

by intenthq

Data lakes have been around for eight years, and while the original concept was promising, many of the lakes have unfortunately turned into data swamps. This has prompted criticism of the concept itself.

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Data

BigData and CAP theorem in plain English

by intenthq

Are you a troubled developer because your boss heard about BigData and is asking you about it? Are you a CEO who just wants an understandable explanation about the CAP theorem? Are you the partner of a developer who just wants to understand what he/she is doing?

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Data

What is a human-like customer profile?

by intenthq

Many customer actions leave a digital imprint — a sort of data exhaust. Content consumption produces weblogs, purchases make transaction records, and smartphones generate coordinates.

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