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    DATA MONETIZATION AT O2 TELEFONICA

    Learn how O2 Telefonica is successfully commercializing customer action data to better power big brand digital ad targeting.

    Download our latest case study today.

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  • Personalization

    Research Report: Telcos, Personalization and the Missing Millions

    Telcos are missing out on millions of unclaimed revenues and failing to meet the expectations of customers.

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    Why personalization fails

    Watch our short video detailing the 5 reasons why personalization fails.

    Interested to know more, download our free guide to find out why True Personalization could help take your business to the next level.

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    Intent HQ ISO27018 certified

    Intent HQ are proud to announce that we are now ISO27018 certified and undergo regular compliance audits to provide ongoing assurances that our information security and system controls remain effective as our business evolves.

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    Giving Privacy a Human Touch

    Privacy and personalization are two sides of the same coin: engaging with every customer on their own terms.

    Our e-Book explores the seemingly-impossible new possibility—delivering better customer experiences by raising privacy standards within an accelerating regulatory environment.

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    We take the privacy of your customers’ data very seriously. Security is at the core of everything we do and our whitepaper details all our current practices. We’re SOC 2 (Type II) compliant, ISO27001 and ISO27018 certified and fully GDPR & CCPA legislation compliant for your peace of mind.

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  • Company News

    Research Report: Telcos, Personalization and the Missing Millions

    Telcos are missing out on millions of unclaimed revenues and failing to meet the expectations of customers.

    Go Deeper

    Intent HQ Named Women in Tech ‘Best Employer’ Winner

    Diversity and inclusion are values we really believe in at Intent HQ, so we were thrilled to be recognized for our efforts with a ‘Best Tech Employer’ award from Women in Tech.  Intent are winners in the ‘scale up’ category, which recognizes employers with 51 – 149 employees who have demonstrated an outstanding effort over the past 18 months to attract and retain women in their IT and technology teams.

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    Intent HQ Ranked in the FT1000

    Marking a turning point in the company’s development, Intent HQ, the privacy-first Customer AI Platform optimized for Telcos and their user data, has been included in the Financial Times’ sixth annual list of Europe’s fastest-growing companies, the FT1000.

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Intent HQ > Blog > Customer Lifetime Value

Customer Lifetime Value

Customer Lifetime Value

Moving beyond CRM: What telcos need to know about advanced customer analytics strategies

by intenthq

Customer analytics is a vital part of setting the direction of any telco’s marketing activities. Without a clear picture of who your customers are, any campaign you run won’t be effectively targeted or personalized to the degree that today’s consumers now expect.  This means both less return on investment for individual campaigns and less satisfied… Continue reading Moving beyond CRM: What telcos need to know about advanced customer analytics strategies

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Customer Lifetime Value

Why upselling deserves closer attention – and how to do it right

by intenthq

So you’ve got a good marketing proposition backed up by a strong sales team to bring new customers into the business. Great, but for communication service providers (CSPs), this is only the start. It’s what you do with them once they’re on board that can spell success or failure for a relationship over the customer’s… Continue reading Why upselling deserves closer attention – and how to do it right

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Image credit: iStock/Wavebreakmedia
Customer Lifetime Value

Why asking the right questions matters in churn analysis

by intenthq

Keeping churn under control is always a top priority for telco firms.  In the current environment, where it’s easy for customers to switch providers at a moment’s notice, firms need to offer more than the most competitive prices in order to keep customers at the end of their contracts. Indeed, the costs of churn continue… Continue reading Why asking the right questions matters in churn analysis

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Image credit: iStock/Natali_Mis
Customer Lifetime Value

Getting upsell campaigns right – why personalization matters

by intenthq

There’s more than one way to grow your business.  But while efforts to tempt new customers away from competitors with enticing offers may take up the bulk of a telco’s marketing budget, focusing on the customers you already have can also prove highly beneficial. You’re already at an advantage with these people as you have… Continue reading Getting upsell campaigns right – why personalization matters

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Customer Lifetime Value

The secret to long-lasting customer relationships? Find the human stories in your insights.

by intenthq

Smart service providers are already deepening their customer relationships by delivering services built around each person they serve. The key is robust, human-based data insights—that take the form of a deep and holistic understanding of every individual.

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Customer Lifetime Value

Win customer loyalty by understanding your customer’s emotional narrative first

by intenthq

The battle for an emotional connection is the newest frontier in the battle for customer experience.Humans are emotional decision makers. It is not a great challenge to most people’s intuition to say so. When asked, most would accept that when making purchases, emotion plays a part in forming our beliefs and opinions, alongside rational thought and logic.

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