
Moving beyond CRM: What telcos need to know about advanced customer analytics strategies
Customer analytics is a vital part of setting the direction of any telco’s marketing activities. Without a clear picture of who your customers are, any campaign you run won’t be effectively targeted or personalized to the degree that today’s consumers now expect. This means both less return on investment for individual campaigns and less satisfied… Continue reading Moving beyond CRM: What telcos need to know about advanced customer analytics strategies