Why Customers Care About Hyper-Personalization eBook
1 min. Read
Why Consumers Want Personalized Experiences
Consumers have had enough of mass-marketing.
And who can blame them? From the very beginning of their engagement with a brand, they’re bombarded with marketing messages. First there are the requests to accept consent terms and opt in to cookie tracking, then the requests to sign up for newsletters and offers, then the requests to register for text alerts, email blasts, push notifications and more.
What to expect from this eBook:
Looking at personalization through the lens of the consumer and understanding their wants and needs
How telcos can build the foundations to achieve true personalization at scale
Outlining how telcos can utilize their first-party data
What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.
Data is essential for any business today. But having access to data and using it effectively are two very different things. For instance, are you sure the picture it’s painting for you is really accurate?
Growth, levelling and decline are clearly observed across some of the major offerings as well as highlighting emerging players. As Netflix continues its global growth, many other providers of TV/Movie services are enabling their own on-demand capabilities.