Intent HQ unlocks hidden customer insights that activate more effective campaign targeting and provide a better customer experience.
Our UK tier one telco client wanted to identify a new target audience for a base marketing offer, and provide its customers with the most relevant marketing communications experience possible.
Intent HQ’s sophisticated ‘lookalike’ approach to audience segmentation and deep human-like customer insights allowed our client to identify a highly targeted campaign audience
Delivering a more relevant marketing experience,making optimal use of limited contact frequency opportunities
As a result, the initial campaign resulted in a 65% higher conversion rate and improved revenues.
The need for relevance at scale
Our client wanted to offer a new added-value service, a meditation app subscription, to complement other options available. They had already discovered relevant audiences within Insights Explorer, using the platform’s enriched insights to understand lifestyle interests, brand affinities and value preferences.
With self-serve snapshot views of the customer base, and slice and dice functionality at their fingertips, they were able to create on-the-fly customer segments. A core seed audience of existing customers was identified, who had solid interests and brand preferences aligned to wellbeing.
However, the seed audience was small in size, and our client needed to understand if they could expand this small but precise target group enough to justify the return on investment, but without including customers for whom the meditation app was genuinely irrelevant. The marketing team also needed to determine the best use of limited contact frequency opportunities.
In this second instalment, we will discuss how to achieve a position of digital privacy leadership. Here’s how to exceed customer expectations about privacy and build stronger relationships with consumers based on trust and empowerment.
Customers today care more than ever about the values of the companies they do business with. They want to know the brands they choose are socially and environmentally conscious and will quickly vote with their feet if they think enterprises aren’t doing enough, or aren’t taking the issue seriously.
Most telco marketers recognize the importance of personalization to their efforts. Impersonal, mass market campaigns won’t provide customers with the relevance they demand, leading to lower engagement and poorer return on investment, and professionals know this. But understanding what needs to be done and doing it in a way that actually meets the needs of […]