From Customer Insights to Human Understanding eBook
1 min. Read
Why Telcos Need Personalization to Survive
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
When the pandemic hit, that pressure increased again. Suddenly, telcos were at the center of our lives; for many, the only means to connect with the outside world. And while leading operators handled that admirably, the crisis threw the reality of changed customer expectations – and the need to accelerate digital transformation to address them – into stark relief.
In such a volatile economic environment, it’s time to think critically about how telcos re-engage customers and reclaim the market. McKinsey lists ‘approach to customer engagement’ and ‘ability to leverage data’ as 2 of its 5 focus areas for telcos. Building strong personalization strategies satisfies both.
What to expect from this eBook:
How telcos can use True Personalization as a powerful marketing tool
How to drive better campaign performance
How Intent HQ helped Verizon extract and make sense of its weblog data to gain a real human understanding of their customers
How to enable True Personalization at scale with the Intent HQ Platform
Pucket is a Scala library which provides a simple partitioning system for Parquet. But what is Parquet and why does it need partitioning when it already supports filtering? In this post I will attempt to explain Parquet, partitioning in Hadoop, and the motivation and design of Pucket. If you’re not interested in the background, you can skip straight to some simple code examples or go to the GitHub repository.
Nowadays words like “agile”, “lean”, “scrum” or “kanban” have been abused so many times that some of its initial values or ideas have been lost. Many people think (and say) they are agile because they do stand-ups; some others are trying to come up with new “smart” acronyms (SAFe, LeSS…) for unknown reasons (because the old buzzwords don’t sell anymore?)