Customer Experience for Financial Services #CXC2017
We were at the Customer Experience Conference for Financial Services #CXC2017 this week where the focus was on design, relevance and GDPR. Kudos to the organisers for bringing together an interesting selection of speakers.
Here are some sound bytes from our panel discussion on Data, Insights and Advanced Analytics:
- Single customer view is very 2010 – if you don’t have it, get it
- Real-time analytics isn’t mission critical for most activities
- Think big but start small when it comes to data science & advanced analytics
- GDPR should be seen as a commercial opportunity – a step towards a more meaningful relationship with your customers