Why Telco marketers should strive for true personalization
Effective personalization should be the goal for any marketing campaign. Generic, mass-market efforts often fail to engage with customers and offer a very poor return on investment.
CEO Jonathan Lakin on Realising The Extraordinary Latent Value In Your Data Assets
1 min. Read
CEO Jonathan Lakin is interviewed by Durtti, a platform for the Artificial Intelligence Group on Linkedin.
In this interview, Intent HQ’s CEO provides insights into how Telcos can implement a Customer First approach and increase their revenues by fully leveraging customer data.
See the full interview here.
Related Content
Go Deeper
Webinar Review: Making sense of Post-COVID Normal
What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.
The future of customer value management is analytics-driven
Personalization and customer value management are already a key growth driver for telecoms. McKinsey says about 70% of Telecoms have at least a pilot project underway and many are successful.
The 6 things that help us the most in developing software
Nowadays words like “agile”, “lean”, “scrum” or “kanban” have been abused so many times that some of its initial values or ideas have been lost. Many people think (and say) they are agile because they do stand-ups; some others are trying to come up with new “smart” acronyms (SAFe, LeSS…) for unknown reasons (because the old buzzwords don’t sell anymore?)