Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
“The objective of the Intent HQ Chair in Changing Consumer Behaviour is to advance the knowledge about consumers through best-in-class models and processes based on digitally-acquired mass data, while creating an unparalleled test bench where we will be able to test quantitatively different customer models in real-world-environments.” said Prof. Nueno